Michel Fortin: A Low-Tech Way To Boost Response
Guest Post By Michel Fortin Some people have asked me to give a few tips and tricks they can start using right away to apply some of the strategies I wrote about in my “Death of the Salesletter”...
View ArticleMichel Fortin on Writing
Helpful Hints for Writing Guest Post By Michel Fortin An interesting question was recently asked of me in a discussion forum: “I agree with the idea of submitting articles [in order to get] a lot of...
View ArticleCarve Your Niche By Dominating One
Guest Post By Michel Fortin I was recently interviewed by a print magazine about how I started my business. In it, I offered several tips and ideas on how to carve a niche in the marketplace that I...
View ArticleUse Pressure To Prevent Procrastination
Guest Post By Michel Fortin — Note from Jack: If you don’t have time to read this completely, make sure you bookmark it and come back later. It’s that important. This is one of those really good reads...
View ArticleWhat Copy Cosmetics Communicate
Guest Post By Michel Fortin There’s a debate going on my Copywriters Board about “clean design” vs. “clunky design” with your copy, and how it can or cannot affect response rates. I’m talking about odd...
View ArticleCopywriting Productivity Tools
Guest Post By Michel Fortin When I write copy, some tools help me tremendously. Whether it’s the copy itself, or interactions with my clients, there are certain websites I use that help make it a lot...
View ArticleThere’s More to Tracking than Conversion
Guest Post By Michel Fortin One of my coaching students recently asked me whether it’s better to offer a free trial or a $1 limited time trial as an incentive to sign up for a paid newsletter...
View ArticleHeadlines That Pull, Persuade And Propel!
Guest Post By Michel Fortin When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any...
View ArticleAre Bottlenecks Clogging Your Sales?
Guest Post By Michel Fortin When a sales page is not performing up to your expectations, the worst thing you can do is nothing. In most circumstances, there are steps you can take to alter the copy to...
View ArticleNarrow Your Focus to Broaden Your Sales
Guest Post By Michel Fortin In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances...
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